brands, the end of the revolution splintered the brand into two, one produces within Cuba and the other produces non-Cuban cigars with Cuban traditions under the same name. The brand launched in the 1850’s and was officially established in 1875 by Inocencio Alvarez and Mannin Garcia. The name is inspired by the classic Shakespeare play. Legend has it, the story was a favorite among the early torcedores, who had it read to them while they rolled cigars as a form of entertainment.
Romeo y Julieta was awarded several gold medals throughout the late 1800’s at tasting exhibitions. Their logo showcases several gold coins to represent these achievements. In 1903, Pepin Rodriguez Fernandez took ownership of Romeo y Julieta and transformed the cigar industry. Pepin customized cigars for famous customers. There was one point he had 2,000 custom cigars, including one for Sir Winston Churchill. Thus, the famous Churchill shape, 7” by 47 ring gauge cigar was crafted. After Rodriguez’s passing away and the Cuban Revolution in 1959 the production of Romeo y Julieta was exported to La Romana, Dominican Republic. Production of Romeo y Julieta for American markets continues in this region, now under the ownership of Altadis SA a branch of Imperial Tobacco. Romeo y Julieta production in Cuba is sourced from the highly acclaimed Vuelta Abajo region. Special releases started in 1999 all within medium strength range. The Romeo y Julieta factory was once in full production mode, now known as H. Upmann factory, but has been switched to accommodate tours for tourists and lessons for new torcedores. Romeo y Julieta is the number one sold cigar brand in Cuba by units. Outside of Cuba Romeo y Julieta is equally in high regards as it is within its land of origin. Romeo y Julieta is a member of the exclusive ProCigar Association which set high standards of quality for Dominican produced premium cigars. Romeo y Julieta has also been used to bribe the infamous New York Supreme Court Justice, Gerald Garson. Much like the everlasting play it was named after, Romeo y Julieta cigars have withstood the test of time. It has created countless love affairs between aficionados, blenders, rollers and their cigars.
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